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Sundance: TikTok, Boom.

“On TikTok, anything can happen.”

Directed by Shalini Kantayya, TikTok, Boom. explores the history of one of the great disruptors of the social media landscape and how it threatens privacy and affects the young people who use it. TikTok is the fastest growing social media platform and poses a threat to giants like Facebook. Its innovation not only transformed vertical video but also the way we communicate with each other. Everyday people have amassed huge followings with their viral videos.  And its algorithm is unlike anything we’ve seen before tailoring content specifically to the users behaviors with scary accuracy. Simply put, TikTok is changing the way we view celebrity, information, and entertainment.

TikTok, Boom. focuses specifically on Gen Z as a generation of “digital natives” (people who don’t know a world without the internet) and ignores the vast array of other people who use the app. There are users/creators in their 30s, 40s, 50s and older who are thriving on the app and building a platform of hundreds of thousands if not millions of followers. There are several docs out there on social media as both a tool and a threat to young people and this is just another in the bunch.

The doc offers critical analysis on TikTok as a company, it’s Chinese origins, and its famous algorithm but ignores the many nuances of the app.  TikTok, Boom. is underwhelming.  However, it may be a good primer for those TikTok naysayers who want justification for not using the app.

TikTok, Boom. premiered at the 2022 Sundance Film Festival.

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