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SXSW: WeWork: or the Making and Breaking of a $47 Billion Unicorn

“The company went from a $47 billion valuation to near bankruptcy in just 6 weeks.”

Adam Neumann had a vision. He wanted to revolutionize the corporate world by creating the largest networking community on the planet. Neumann, alongside Miguel McKelvey, founded WeWork, a real estate company, made to look like a tech company, that offered flexible workplaces for small business. Neumann not only wanted to rebel against current office culture where individuals were locked away in offices and cubes, he wanted to bring people together. He was inspired by the iPhone and took the I turned it into We in order to turn the focus away from the individual to a community. His vision of the future consisted of a corporate world that was driven by small businesses and not by large corporations. It seemed like a brilliant idea. WeWork saw exponential growth in its homebase of New York City. The company was intended to be the next unicorn: a privately held start-up with a valuation of $1 billion or more. WeWork was on that patch. However Neumann’s need for total control and the cult-like aspects of the culture he was developing threatened to drive the company into the ground.

Directed by Jed Rothstein, WeWork: or the Making and Breaking of a $47 Billion Unicorn is an engrossing documentary that takes its viewers on a veritable roller coaster ride. Neumann’s story must be seen to be believed. I’ve watched many documentaries about the business world, deeply flawed corporate individuals and business ideas gone wrong and this is one of the cringiest. I put it up there with both Netflix and Hulu’s competing documentaries on the disastrous Fyre Festival. If you watched and enjoyed either of those, I highly recommend checking this one out.

As an introvert, I couldn’t imagine working at a WeWork facility. Neumann’s focus was on community but he neglected the fact that his spaces were for young extroverts and not for those us who crave or who need some modicum of privacy in order to work. Furthermore, this workplace concept seems like a playground for bullies and sexual deviants looking for easy targets. Just learning about WeWork made me happy that work-from-home culture and social distancing is now part of our everyday lives.

My only small beef with the documentary is there is little information about WeWork co-founder Miguel McKelvey. He’s brought up a couple times but never discussed at length. While the focus of the documentary  is Adam Neumann, and to some extent his wife Rebekah Neumann, I would have liked to learn a bit more about McKelvey. 

WeWork: or the Making and Breaking of a $47 Billion Unicorn  had its world premiere at the virtual 2021 SXSW Film Festival. It streams on Hulu starting April 2nd.

Posted BIPOC

SXSW: Luchadoras

Ciudad Juarez, Mexico is one of the most dangerous cities in the world.  Between the years of 1993 and 2005, hundreds of women were brutally murdered, many discovered mutilated in the dessert and others never to be recovered. This violence against women in particular came from two dangerous forces: a drug cartel that wields incredible power still to this day and a deeply entrenched culture of machismo. Although the women of Ciudad Juarez live in constant fear of violence, they still manage to survive and thrive. For some, they find physical, emotional and mental strength as luchadoras: female Lucha Libre wrestlers known for wearing colorful costumes and masks in the ring.

Directed by Paola Calvo and Patrick Jasim, Luchadoras is a powerful documentary that follows three women wrestlers, Lady Candy, Baby Star and Mini Sirenita, as they transcend their circumstances and find strength through their sport. The resiliency of these women is astounding. A must-see for anyone seeking out feminist documentaries or who were inspired by stories like GLOW on Netflix.

Trigger warning: the film discusses violence against women. For those with hearing sensitivities like myself, there are several scenes in which the low battery chirp from a fire alarm can be heard.

Luchadoras had its world premiere at the virtual 2021 SXSW Film Festival.

Posted BIPOC

Latin Noir

“In the 1970s, a new type of crime novel was created in Latin America. It was called Latin Noir.”

The 1970s was a tumultuous decade for many Latin American countries. Many were ruled by dictatorships and corruption infiltrated government, military and law enforcement. It was a time of violence, oppression and abuse of power. Those who spoke up against the powers at be fled for their safety and lived in exile. Writers from Mexico, Cuba, Peru, Argentina, Chile and beyond created their own genre of literature: latin noir/novela negra. These were urban narratives that explores violence, crime and power. It was a subversive type of literature; one that could criticize the dictatorships without being direct. The genre had its roots in crime fiction and film noir. These authors reinvented the genre offering readers thought-provoking literature.

“Violence, dictatorship, corruption, crime, embezzlement and economic woe are painful and present in all the countries of Latin America, creating widespread interest in detectives, guilt and justice.”

Director Andreas Apostolidis

Directed by Andreas Apostolidis, Latin Noir explores the sociopolitical environment that gave birth to this unique literary genre. Apostolidis and crew traveled to five Latin American countries to interview authors, journalists and other experts. Featured in the documentary are Leonardo Padura (Cuba), Luis Sepúlveda (Chile), Paco Ignacio Taibo II (Mexico), Santiago Roncagliolo (Peru) and Claudia Piñeiro (Argentina). Apostolidis sheds light on a lesser known aspect of Latin American history. I wish there had been more information about the books themselves. There is very little and I would have liked to learn more about the path to publication, the impact on readers and the legacy of this literary genre.

Latin Noir is an informative documentary that offers much needed context for a literary genre born out of turmoil.

Latin Noir had its world premiere at the Miami Film Festival

Posted Documentaries

kid 90

“I documented everything and locked it away from 20 years. I’ve never looked back at it. And so I decided to unlock the vault.”

Soleil Moon Frye

Actress Soleil Moon Frye catapulted to fame when at the tender age of 7 she starred in the hit TV series Punky Brewster. She was among a group of child stars who worked through the ’80s and came of age in the ’90s. During her teenage years, Soleil grabbed a video camera and a journal and began documenting everything: partying with friends, road trips, intimate conversations, flirtations, her experience having major surgery when she was 15 years old, family gatherings etc. Her circle of friends included fellow actors including Jenny Lewis, David Arquette, Leonardo DiCaprio, Brian Austin Green, Mark-Paul Gosselar, Stephen Dorff, among others. Soleil chronicled all the ups and downs of this stage in her life. More than two decades later, she’s ready to show this archive of tapes, diary entries and voice mail recordings to the world.

Picking up the camera was a way of controlling.”

Soleil Moon Frye

Directed by Soleil Moon Frye, kid 90 is an intimate documentary with a lot of heart. It captures a time before social media when teens, even those who often found themselves in the public eye, had some modicum of privacy and the freedom to be their most authentic selves. Soleil Moon Frye is front and center and we get to know the person behind the iconic character of Punky Brewster. Throughout the documentary, Soleil interviews her peers including Stephen Dorff, Brian Austin Green, Balthazar Getty, David Arquette and others. The most poignant aspect of the film is Soleil’s memories of friends who left us far too soon. I was particularly moved by seeing images and hearing the voice of Jonathan Brandis, whose tragic death by suicide is one I’ve never really come to terms with.

Through the tapes we see Soleil as a rebellious teen. As a Punky Brewster fan myself, it was difficult to see this other side of Soleil Moon Frye but I’m so grateful I did. It made her a more of a multi-dimensional person in my mind rather than simply a figure from childhood. Soleil Moon Frye exudes warmth and kindness. She’s someone you’ll want to spend with. 

kid 90 is a must see, especially for those people, like myself, who came of age in the ’90s. I hope Soleil Moon Frye will consider turning her archive of memories into a book!

kid 90 premieres on March 12th on Hulu.

Posted Female Filmmakers

Slamdance: I think it’s enough, isn’t it?

As the COVID-19 pandemic rages on and the number of deaths rises, we’re quickly becoming numb to the tragedy. We have to remember that the people who’ve died are not just statistics. They were individuals with friends and families, with hopes and dreams. These are people who still had a life ahead of them only to have it ripped away by the virus.

Director Emily Shir Segal brings one story to light with her four minute short film I think it’s enough, isn’t it? She narrates the story of how her father came to die of COVID as we watch home videos of them from years past. The juxtaposition between images of happier days and the story of a sad and lonely end aptly demonstrates just how cruel this pandemic truly is.

I think it’s enough, isn’t it? screened as part of the virtual 2021 Slamdance Film Festival.

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