Instant Dreams

“The digital dark ages took over our lives…”

In 1947, Edwin H. Land introduced his invention to the world. The Polaroid camera would revolutionize photography. Inspired by his young daughter, who just couldn’t wait to see a photo that was just taken, Land decided he would develop the technology that would shorten the time gap between the shutter click and the final product. With Polaroid technology it would reduce the time to just one minute.

Fast forward to 1970, when Land was filmed for the short documentary The Long Walk in which he narrates a helicopter tour of several Polaroid facilities in Massachusetts and discusses at length the company’s new technological advancements and his predictions for the future. Land envisioned a day when we would have a portable camera, the size of a wallet, that would be used as regularly as the telephone.

In 2008, the bankrupt Polaroid announced it was no longer producing its trademark film stock. Although Polaroid still exists today, in a new iteration after the brand had been sold, and re-sold, it’s a shadow of its former self. What was once revolutionary is now obsolete in the rapidly changing landscape of the digital age. Have we lost the magic of Polaroid forever?

“It felt like I was confronted with the death of a friend.”

Directed by Willem Baptist, Instant Dreams is a moody and atmospheric eulogy to a lost technology. It’s a quirky documentary that explores the importance of Polaroid as both art and science. The subjects in the film feel the profound loss of Polaroid. Scientist Stephen Herchen can be seen in the film trying to reinvent the lost formula of Polaroid for the Impossible Project. Other subjects include photographer Stefanie Schneider who uses the last of her Polaroid stock to capture her unique aesthetic and Christopher Bonanos, a Polaroid historian.

Instant Dreams captures the essence of Polaroid through its poetic approach in storytelling and visual artistry. If you’re looking for a more traditional documentary on the history of Polaroid, this isn’t it. It does require some patience from the viewer and it won’t be to everyone’s taste. 

“Instant Dreams is my cinematic ode to that longing for magic, mystery and a celebration of the dreams of the future that are interwoven with this medium.”

director Willem Baptist

Instant Dreams opens in NYC and L.A. and 10 other North American cities today. Visit the official website for more information.